PETRONAS sought to showcase two flagship digital transformation initiatives in a concise, compelling format for internal stakeholders. Each project involved complex technical concepts and multiple site locations, requiring a storytelling approach that clearly communicated purpose and impact.
VISIOLAB’s approach centered on a narrative-first, customer-centric strategy:
Over a multi‑week production schedule, our team filmed on location across Kuala Lumpur and Bintulu, capturing expert interviews, operational footage, and contextual b‑roll. In post‑production, we integrated bespoke motion graphics, dynamic sound design, and a consistent visual identity — ensuring both videos felt polished, engaging, and on‑brand.
VISIOLAB delivered two high‑impact corporate docuseries that have been widely adopted by PETRONAS leadership as core internal communications assets. Both videos successfully elevated awareness of each initiative’s value, strengthened stakeholder alignment, and reinforced PETRONAS’ reputation as an innovation leader.
This is a short documentary that took a month of planning and a heartfelt pitch before it got the green light.
We started our journey in the quiet of the night, leaving Cyberjaya's glowing skyline behind. Our destination was nestled deep in Pahang's embrace, where the modern world seemed to fade away. Arriving at Kuala Lipis at 3 am, we caught a few hours of rest before the real work began.
As dawn broke, we were greeted by a mesmerizing sight—the kampung waking up, a blend of tradition and the new dawn of progress. We met the acting Tok Batin, the village chief, and started to weave the story of a community being reborn through the support of Petronas.
PETRONAS had been working tirelessly, not just in Rakoh but all over Malaysia, empowering the various needy communities. They brought in solar-powered water filters, providing the villagers with a clean and constant water supply—a luxury in such remote areas. The night in Rakoh was no longer a veil of darkness; solar-powered lights now dotted the landscape, a beacon of safety and progress. Education was another cornerstone of their efforts, ensuring the villagers could maintain and grow with these new systems for years to come.
Yet, amidst this backdrop of change, we faced our own set of challenges. Language barriers and the unpredictable nature of working with children as our main actors tested our patience and creativity. But with the help of the villagers, especially one dedicated mother, we kept the shoot on track.
The documentary wrapped up later than planned, but the delay came with a silver lining—we captured the stunning sunset over a transformed village. Leaving was tough, especially when we saw our clients without a ride. So, in a spur-of-the-moment decision, we gave up our seats and hitched a ride on the back of the 4x4s, ensuring everyone got back safely.
Reflecting on those two days, "Amir and His Village" wasn't just a project; it was a profound experience. We didn't just film a story; we became a part of it, witnessing the incredible impact Petronas has had on this vibrant community. A big shout-out to the team for pulling through every hurdle with a smile.
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