“Your customer-centric approach not only allowed us to be creative participants, but also guided us in finding the right elements to bring this story to life.”
– PETRONAS Client, Closing Note
PETRONAS sought to showcase two flagship digital transformation initiatives in a concise, compelling format for internal stakeholders. Each project involved complex technical concepts and multiple site locations, requiring a storytelling approach that clearly communicated purpose and impact.
VISIOLAB’s approach centered on a narrative-first, customer-centric strategy:
Over a multi‑week production schedule, our team filmed on location across Kuala Lumpur and Bintulu, capturing expert interviews, operational footage, and contextual b‑roll. In post‑production, we integrated bespoke motion graphics, dynamic sound design, and a consistent visual identity — ensuring both videos felt polished, engaging, and on‑brand.
VISIOLAB delivered two high‑impact corporate docuseries that have been widely adopted by PETRONAS leadership as core internal communications assets. Both videos successfully elevated awareness of each initiative’s value, strengthened stakeholder alignment, and reinforced PETRONAS’ reputation as an innovation leader.
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