PETRONAS Rays of Hope: Uplifting Lives

Velesto Energy approached VISIOLAB with a clear goal: to showcase their cutting-edge operations and technologies at OGA 2024. They needed a wide range of content that would visually communicate their expertise in the oil and gas industry, engage trade show attendees, and extend their reach through online channels. The project required high-end production, including a 360º virtual tour of their offshore drilling rig, immersive 3D animations, daily event coverage, and social media content to ensure continuous audience interaction throughout the event.

Velesto Energy’s primary challenge was to present their complex drilling technologies and offshore operations in a visually compelling and easily digestible format for a diverse audience. They also needed to create a seamless, immersive experience that could educate potential clients, industry professionals, and students, both at the trade show and through digital platforms.

VISIOLAB devised a multi-pronged content strategy, aimed at solving these pain points:

1. Simplified Technical Content: Through the use of 3D animation explainer videos, we simplified complex drilling processes, making them understandable for non-experts.
2. Interactive Experience: The 360º drilling rig virtual tour offered an immersive ‘day-in-the-life’ experience of offshore work, giving trade show attendees and online viewers a first-hand look at the scale and operations of Velesto’s rigs.
3. Constant Engagement: Daily social media content, live event coverage, and themed screensavers helped Velesto maintain continuous visibility and engagement with their audience throughout OGA 2024.

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VISIOLAB executed a comprehensive content production plan that spanned multiple platforms and mediums:

• Corporate Video: We produced a dynamic corporate video highlighting Velesto Energy’s vision, values, and achievements. This became the centerpiece of their booth at OGA 2024.
• 3D Drilling Animation Explainer: A detailed, visually appealing 3D animation that broke down the intricate drilling processes Velesto employs. This was crucial in simplifying their technical operations for a broader audience.
• 360º Virtual Tour: Using cutting-edge technology, we created an immersive virtual tour of Velesto’s offshore drilling rig, showcasing key areas of the rig such as the helideck, living quarters, command room, and drilling floor. This interactive tour was featured at their OGA booth and on digital platforms, educating viewers about offshore life.
• 3D Animation Logo, Tagline, and Theme Screensavers: We designed eye-catching animated logo sequences and screensavers that incorporated Velesto’s tagline and theme, reinforcing their branding across all digital touchpoints.
• Event Coverage: VISIOLAB provided comprehensive event coverage, capturing the highlights of Velesto’s participation in OGA 2024. This included photography, videography, and live updates across social media platforms.
• Daily Social Media Content: Throughout the event, we produced daily content, including videos, images, and updates, keeping Velesto’s audience engaged both onsite and online.

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The content we created not only captured the attention of OGA attendees but also significantly boosted Velesto Energy’s online visibility:

• Increased Engagement: The 360º virtual tour became a standout feature, attracting hundreds of visitors to their booth and receiving positive feedback from trade show delegates.
• Expanded Reach: Our social media content helped Velesto connect with a broader audience, increasing their follower base and driving traffic to their website and virtual tour.
• Brand Elevation: The cohesive branding through 3D animations, screensavers, and explainer videos strengthened Velesto’s brand identity, positioning them as innovators in the oil and gas industry.

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As part of Yayasan Hasanah’s tenth anniversary, Hasanah Rimba Raya was conceptualized to celebrate and share the foundation’s impactful journey with stakeholders, community members, and supporters. Yayasan Hasanah aimed to create an immersive and visually engaging event that would resonate with a diverse audience. The challenge lay in designing an experience that would not only commemorate the foundation’s achievements but also leave a lasting impression, connecting attendees to the heart of Yayasan Hasanah’s mission.

VISIOLAB’s strategy centered on creating a memorable, visually captivating event experience through:

1. Immersive Visual Elements: We designed key visuals to transform the event space, aligning each element with the foundation’s mission and emphasizing community impact through dynamic, thematic displays.
2. Engagement-Focused Event Design: To make the event meaningful, we incorporated interactive displays and touchpoints that allowed attendees to explore Yayasan Hasanah’s projects and initiatives firsthand.
3. Seamless Coordination: Managing event logistics, from vendor coordination to program flow, we ensured that every detail was executed smoothly, enabling guests to enjoy a seamless and enriching experience.

VISIOLAB executed the project with a strong emphasis on visual storytelling and precision:

• Event Space and Visuals: We transformed the venue with cohesive design elements, creating an engaging visual atmosphere. Thematic displays highlighted Yayasan Hasanah’s work, drawing attendees into the foundation’s story.
• Interactive Experiences: Attendees were able to interact with displays that showcased Yayasan Hasanah’s projects, providing an immersive glimpse into the foundation’s impact areas and fostering a deeper connection with the organization.
• On-Site Coordination: Our team handled all logistical aspects, from setup to program flow, ensuring a smooth event that allowed Yayasan Hasanah and its guests to focus on the celebration.

As VISIOLAB’s first event collaboration with Yayasan Hasanah, Hasanah Rimba Raya 2024 was a significant success:

• High Engagement: The interactive elements and visual appeal captivated attendees, fostering a meaningful experience that resonated with guests.
• Enhanced Brand Impact: The immersive event reinforced Yayasan Hasanah’s mission and achievements, leaving a lasting impression on stakeholders and community members.
• Flawless Execution: Our meticulous approach to event logistics and design resulted in a seamless experience, meeting Yayasan Hasanah’s expectations and creating a memorable anniversary celebration.

VISIOLAB is proud to have partnered with Yayasan Hasanah for Hasanah Rimba Raya 2024, focusing on a compelling visual experience and impactful event management that honored the foundation’s commitment to community development.

For the fourth consecutive year, VISIOLAB was entrusted with the Yayasan Khazanah Awards Day, a prestigious ceremony celebrating Malaysia’s top scholars. The client brief called for an event that would not only honor the scholars’ achievements but also reflect Yayasan Khazanah’s commitment to excellence and leadership. Our challenge was to deliver an engaging, memorable experience for scholars, their families, and dignitaries, while emphasizing the visual and emotional impact of the event.

VISIOLAB’s strategy was rooted in creating an immersive visual experience that aligned with Yayasan Khazanah’s values:

1. Visual Identity: We developed key visuals for the event, building a cohesive look and feel that encapsulated the spirit of achievement and distinction. By reinforcing these visuals each year, we helped establish a recognizable and enduring brand identity for the Awards Day.
2. Seamless Coordination and Flow: With an emphasis on precision, we managed every aspect of the event, from venue setup to RSVP and guest logistics, ensuring that every part of the program ran smoothly.
3. Content Creation: To capture the essence of the Awards Day, we produced high-quality images and video content of the event and award-winning scholars. This content serves not only as a record of the day but as a valuable resource for future promotions and engagement.

Our execution focused on delivering a flawless experience with a strong visual impact:

• Event Visuals and Design: We developed a distinguished visual theme that flowed through every aspect of the event, from stage setup and banners to digital displays. This attention to visual detail set a prestigious tone, heightening the event’s emotional resonance.
• Comprehensive Logistics Management: VISIOLAB took charge of the entire event’s logistics, including vendor coordination, registration flow, and on-site management, ensuring that every detail was handled efficiently.
• Professional Media Capture: We captured high-resolution photos and videos of the scholars and event highlights, documenting the day’s achievements and producing compelling media assets for Yayasan Khazanah’s future use.

The 2024 Yayasan Khazanah Awards Day was another successful chapter in our partnership with Yayasan Khazanah:

• Enhanced Brand Perception: The carefully crafted visual experience reinforced Yayasan Khazanah’s position as a prestigious scholarship provider, leaving a lasting impression on attendees.
• Positive Attendee Feedback: The well-organized event flow and engaging visuals received positive responses from guests, reflecting a high level of satisfaction with the experience.
• Valuable Content Assets: The media assets produced are not only a testament to the event’s success but also serve as an enduring resource for Yayasan Khazanah’s outreach and engagement with future scholars.

VISIOLAB's collaboration with Yayasan Khazanah on the Awards Day 2024 exemplifies our commitment to delivering events that honor excellence and create lasting impressions.