SIP Ratu Songkhla - Safety Induction

Commissioned by REDtone and HumanCapient Consulting under Jabatan Digital Negara, the MyGovUC 3.0 Corporate Video aimed to promote the government’s digital transformation by showcasing the largest adoption of Google Workspace across multiple agencies. The challenge was to create a compelling video that not only demonstrated real-world use cases but also highlighted the system’s efficiency, security, and collaborative capabilities. Given the involvement of various government agencies, the production required careful coordination, adherence to strict security protocols, and a seamless narrative that resonated with different stakeholders.

To effectively address these challenges, VISIOLAB adopted a multi-layered strategy:

1. Use Case-Driven Storytelling – The video was structured around real-life government workflows, illustrating how Google Workspace enhances efficiency, communication, and collaboration in public service operations.
2. Multi-Agency Coordination – With filming scheduled across multiple government agencies, we streamlined logistics, secured approvals, and ensured smooth on-site operations while maintaining compliance with security and confidentiality requirements.
3. High-Impact Visual Production – Leveraging dynamic cinematography and motion graphics, we visually emphasized the power of digital transformation, making the technical aspects of MyGovUC 3.0 accessible and engaging to a broad audience.

VISIOLAB executed the project with precision, ensuring high production quality and an impactful storytelling approach:

• On-Site Filming Across Government Agencies – Captured real-world use cases in action, demonstrating how various departments utilize Google Workspace for collaboration, document management, and seamless communication.
• Clear and Engaging Narrative – Developed a structured flow that balanced informative content with engaging visuals, reinforcing the benefits of MyGovUC 3.0 to government employees and stakeholders.
• Motion Graphics and Visual Enhancements – Integrated animated elements to simplify complex technical information, making it easier for viewers to grasp the platform’s key features.
• Adherence to Security and Compliance – Worked closely with stakeholders to ensure all content complied with governmental guidelines and digital security policies.

The MyGovUC 3.0 Corporate Video successfully met its objectives, driving awareness and adoption of Google Workspace within government agencies:

• Effective Communication of Use Cases – The video clearly demonstrated how MyGovUC 3.0 streamlines government operations, reinforcing its value to both decision-makers and everyday users.
• Increased Awareness and Adoption – By showcasing real implementations, the video helped bridge the gap between policy and practical usage, encouraging wider adoption of the platform.
• Positive Client and Stakeholder Feedback – The structured approach and high production quality received positive recognition from REDtone, HumanCapient Consulting, and Jabatan Digital Negara.

Commissioned by PETRONAS PD&T through Dentsu, the HSSE Kassim Selamat Campaign Video was developed to emphasize critical health, safety, security, and environmental (HSSE) messages to employees and stakeholders. The challenge was to deliver a relatable and impactful campaign that reinforced PETRONAS’ safety culture, aligning with their mission to achieve Mission: ZERO-Possible and uphold key initiatives like ZeTo Rules, Jom Patuh & Tegur, and Stop Work Authority. The video needed to not only inform but also inspire behavioral change across all levels of the organization.

VISIOLAB’s approach focused on effectively embedding the key HSSE messages into a relatable narrative:

1. Humanizing Safety: The creation of Kassim Selamat, a character embodying the daily challenges and responsibilities of PETRONAS employees, allowed the audience to see themselves in his journey, making the HSSE messages more relatable.
2. Integrating Core Messages: The campaign strategically incorporated PETRONAS’ HSSE principles.
3. Engaging Delivery: Through relatability and authenticity, Kassim Selamat’s narrative made the key messages accessible, helping employees connect emotionally with the campaign’s goals.
4. Behavioral Reinforcement: Crafting scenarios in Kassim Selamat’s journey that mirrored real-life workplace challenges, ensuring the audience could see themselves in the situations presented.
5. Immersive Sound and Visual Design: We elevated the production quality by focusing on dynamic sound design and a carefully curated color palette. These elements were tailored to enhance the narrative, evoke emotional responses, and create a strong visual identity for the campaign.

VISIOLAB executed the campaign with precision and creativity:

• Character-Centric Narrative: Kassim Selamat’s relatable journey became the anchor of the video, portraying real-world scenarios where HSSE practices were applied effectively.
• Seamless Integration of Messages: The video weaved PETRONAS’ safety culture into the storyline, emphasizing personal accountability, collective responsibility, and proactive problem-solving.
• High-Quality Production: Leveraging professional direction, cinematic visuals, and dynamic storytelling, we ensured the video maintained engagement while delivering its messages effectively.
• Sound Design Excellence: Custom sound effects and a carefully mixed audio track were used to amplify key moments, enhancing the emotional depth of the narrative and immersing the audience in the story.
• Visual Colors and Tone: A distinct color grading strategy was applied to visually reinforce the campaign’s themes, creating a memorable and cohesive visual experience that supported the storytelling.
• Close Collaboration: Regular touchpoints with PETRONAS and Dentsu ensured the campaign aligned with brand guidelines and corporate messaging.

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The Kassim Selamat campaign video successfully delivered on its objectives:

• Increased Awareness: The integration of the Mission: ZERO-Possible initiative and other HSSE principles resonated strongly with employees, driving a deeper understanding of their responsibilities.
• Behavioral Change: Feedback highlighted improved awareness and adherence to safety practices, aligning with PETRONAS’ goal of fostering a robust HSSE culture.
• Brand Alignment: The campaign strengthened PETRONAS’ identity as a leader in safety and environmental responsibility, reinforcing its values internally and externally.

Velesto Energy approached VISIOLAB with a clear goal: to showcase their cutting-edge operations and technologies at OGA 2024. They needed a wide range of content that would visually communicate their expertise in the oil and gas industry, engage trade show attendees, and extend their reach through online channels. The project required high-end production, including a 360º virtual tour of their offshore drilling rig, immersive 3D animations, daily event coverage, and social media content to ensure continuous audience interaction throughout the event.

Velesto Energy’s primary challenge was to present their complex drilling technologies and offshore operations in a visually compelling and easily digestible format for a diverse audience. They also needed to create a seamless, immersive experience that could educate potential clients, industry professionals, and students, both at the trade show and through digital platforms.

VISIOLAB devised a multi-pronged content strategy, aimed at solving these pain points:

1. Simplified Technical Content: Through the use of 3D animation explainer videos, we simplified complex drilling processes, making them understandable for non-experts.
2. Interactive Experience: The 360º drilling rig virtual tour offered an immersive ‘day-in-the-life’ experience of offshore work, giving trade show attendees and online viewers a first-hand look at the scale and operations of Velesto’s rigs.
3. Constant Engagement: Daily social media content, live event coverage, and themed screensavers helped Velesto maintain continuous visibility and engagement with their audience throughout OGA 2024.

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VISIOLAB executed a comprehensive content production plan that spanned multiple platforms and mediums:

• Corporate Video: We produced a dynamic corporate video highlighting Velesto Energy’s vision, values, and achievements. This became the centerpiece of their booth at OGA 2024.
• 3D Drilling Animation Explainer: A detailed, visually appealing 3D animation that broke down the intricate drilling processes Velesto employs. This was crucial in simplifying their technical operations for a broader audience.
• 360º Virtual Tour: Using cutting-edge technology, we created an immersive virtual tour of Velesto’s offshore drilling rig, showcasing key areas of the rig such as the helideck, living quarters, command room, and drilling floor. This interactive tour was featured at their OGA booth and on digital platforms, educating viewers about offshore life.
• 3D Animation Logo, Tagline, and Theme Screensavers: We designed eye-catching animated logo sequences and screensavers that incorporated Velesto’s tagline and theme, reinforcing their branding across all digital touchpoints.
• Event Coverage: VISIOLAB provided comprehensive event coverage, capturing the highlights of Velesto’s participation in OGA 2024. This included photography, videography, and live updates across social media platforms.
• Daily Social Media Content: Throughout the event, we produced daily content, including videos, images, and updates, keeping Velesto’s audience engaged both onsite and online.

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The content we created not only captured the attention of OGA attendees but also significantly boosted Velesto Energy’s online visibility:

• Increased Engagement: The 360º virtual tour became a standout feature, attracting hundreds of visitors to their booth and receiving positive feedback from trade show delegates.
• Expanded Reach: Our social media content helped Velesto connect with a broader audience, increasing their follower base and driving traffic to their website and virtual tour.
• Brand Elevation: The cohesive branding through 3D animations, screensavers, and explainer videos strengthened Velesto’s brand identity, positioning them as innovators in the oil and gas industry.

Logo Animation

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Tagline Animation

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Theme Animation

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Corporate Video

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3D Drilling Animation

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Event Coverage Highlight

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Social Media Posting (Reels)