Nanotextile Explainer Series

Velesto Energy approached VISIOLAB with a clear goal: to showcase their cutting-edge operations and technologies at OGA 2024. They needed a wide range of content that would visually communicate their expertise in the oil and gas industry, engage trade show attendees, and extend their reach through online channels. The project required high-end production, including a 360º virtual tour of their offshore drilling rig, immersive 3D animations, daily event coverage, and social media content to ensure continuous audience interaction throughout the event.

Velesto Energy’s primary challenge was to present their complex drilling technologies and offshore operations in a visually compelling and easily digestible format for a diverse audience. They also needed to create a seamless, immersive experience that could educate potential clients, industry professionals, and students, both at the trade show and through digital platforms.

VISIOLAB devised a multi-pronged content strategy, aimed at solving these pain points:

1. Simplified Technical Content: Through the use of 3D animation explainer videos, we simplified complex drilling processes, making them understandable for non-experts.
2. Interactive Experience: The 360º drilling rig virtual tour offered an immersive ‘day-in-the-life’ experience of offshore work, giving trade show attendees and online viewers a first-hand look at the scale and operations of Velesto’s rigs.
3. Constant Engagement: Daily social media content, live event coverage, and themed screensavers helped Velesto maintain continuous visibility and engagement with their audience throughout OGA 2024.

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VISIOLAB executed a comprehensive content production plan that spanned multiple platforms and mediums:

• Corporate Video: We produced a dynamic corporate video highlighting Velesto Energy’s vision, values, and achievements. This became the centerpiece of their booth at OGA 2024.
• 3D Drilling Animation Explainer: A detailed, visually appealing 3D animation that broke down the intricate drilling processes Velesto employs. This was crucial in simplifying their technical operations for a broader audience.
• 360º Virtual Tour: Using cutting-edge technology, we created an immersive virtual tour of Velesto’s offshore drilling rig, showcasing key areas of the rig such as the helideck, living quarters, command room, and drilling floor. This interactive tour was featured at their OGA booth and on digital platforms, educating viewers about offshore life.
• 3D Animation Logo, Tagline, and Theme Screensavers: We designed eye-catching animated logo sequences and screensavers that incorporated Velesto’s tagline and theme, reinforcing their branding across all digital touchpoints.
• Event Coverage: VISIOLAB provided comprehensive event coverage, capturing the highlights of Velesto’s participation in OGA 2024. This included photography, videography, and live updates across social media platforms.
• Daily Social Media Content: Throughout the event, we produced daily content, including videos, images, and updates, keeping Velesto’s audience engaged both onsite and online.

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The content we created not only captured the attention of OGA attendees but also significantly boosted Velesto Energy’s online visibility:

• Increased Engagement: The 360º virtual tour became a standout feature, attracting hundreds of visitors to their booth and receiving positive feedback from trade show delegates.
• Expanded Reach: Our social media content helped Velesto connect with a broader audience, increasing their follower base and driving traffic to their website and virtual tour.
• Brand Elevation: The cohesive branding through 3D animations, screensavers, and explainer videos strengthened Velesto’s brand identity, positioning them as innovators in the oil and gas industry.

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The Malaysian Space Agency (MYSA) sought to create an immersive digital experience for their Assembly, Integration, and Test (AIT) Facility. Their goal was to showcase the intricate operations and processes in a way that could be accessed remotely, especially for educational and industry stakeholders. The brief required an interactive 360º virtual tour that detailed various areas of the facility, coupled with clear and engaging explainer videos for each space to improve understanding of its technical and operational functions.

Understanding the technical complexity of MYSA's AIT facility, our first goal was to create a solution that simplified the highly specialized nature of the spaces while retaining the precision of information. The client needed to convey a lot of data to a broad audience, including students, industry professionals, and decision-makers, in a way that was engaging and easy to follow.

We addressed these needs by:

• Creating a seamless 360º virtual environment that allows users to navigate the facility and understand its layout.
• Developing explainer videos for each specific area of the facility, focusing on highlighting key functions, processes, and the facility's role in satellite development.
• Ensuring the technical aspects were communicated visually, while also providing simple, digestible information.

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VISIOLAB executed the project using state-of-the-art 360º videography equipment and our in-house virtual tour development platform. Each critical area of the Assembly, Integration, and Test (AIT) facility was meticulously captured, and explainer videos were crafted to ensure users could immerse themselves in the technical environment while also having easy access to necessary contextual information.

Key aspects of the execution included:

• Capturing high-resolution 360º footage of each space within the AIT facility, ensuring full visibility and smooth navigation for users.
• Developing targeted explainer videos for each section of the facility, simplifying complex processes while maintaining technical accuracy.
• Integrating interactive elements into the virtual tour, allowing users to seamlessly switch between the tour and the explainer videos.
• Ensuring the virtual experience is compatible across devices, whether accessed on desktop or mobile, ensuring accessibility for a wide audience.

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The 360º Virtual Tour of MYSA’s AIT facility received positive feedback for its ease of use and informative nature. It has successfully broadened access to MYSA's space technology facilities, allowing not only industry professionals but also students and interested parties from around the world to explore the facility virtually.

Key outcomes include:

• Enhanced engagement with industry stakeholders and educational institutions.
• Increased visibility of MYSA's cutting-edge facilities and processes.
• Successfully meeting the client’s objectives of providing an accessible, educational tool that simplifies the complexity of satellite assembly and testing operations.

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