A glamorous affair, the Gold Threads Awards evokes red carpet fashion show vibes. But there are no chic models on stage. A parade of slightly overawed craftsmen and women are in their place. It's a fitting homage to the dedicated artisans keeping alive Malaysia’s intangible heritage. “These people are national treasures for us, just like renowned French haute couture houses who rely on the expertise of specialists to create and embellish their exclusive collections,” says Melinda Looi, a local fashion designer – John Brunton, The National
VISIOLAB successfully executed the Hasanah Gold Threads Awards (HGTA) 2024 at Rumah Tangsi, overcoming venue challenges with strategic planning. We delivered seamless event logistics, showcased delicate high-value exhibits, and provided full media coverage, creating a memorable and visually stunning event experience.

Project Overview

The Hasanah Gold Threads Awards (HGTA) 2024 presented a unique challenge. As a prestigious event recognizing exceptional contributions in a specific category, Yayasan Hasanah required a visually captivating and seamlessly executed awards ceremony that would not only honor the winners but also deliver an unforgettable experience to the attendees. They needed a partner who could manage both the creative and logistical aspects of the event, including designing the exhibition and handling the complex RSVP process for the awards dinner.

Our goal was to ensure that the event flowed smoothly while showcasing the excellence associated with Yayasan Hasanah’s values.

The event was held at Rumah Tangsi, Kuala Lumpur. The venue’s heritage status, limited size, and central location required careful planning to maintain the flow of the event. Additionally, the winning pieces exhibited were of high value, meticulously crafted, and extremely delicate, demanding careful handling and display solutions.

Project Challenges

We approached this project by first identifying Yayasan Hasanah’s core pain points:

  1. Engaging Attendees: The event needed to create lasting impressions, both in its design and delivery. From guest experience to visual aesthetics, every element had to reflect the prestige of the awards.
  2. Streamlining Event Logistics: Managing attendee registration and streamlining the guest list while ensuring a smooth flow of the awards ceremony and marketplace activities.
  3. Cohesive Branding: The event’s visual and thematic elements needed to align with the Hasanah brand, emphasizing sustainability, tradition, and excellence.

How We Solved Them:

  • Engagement & Visuals: We designed visually engaging exhibition that would set the tone for the event. Our team ensured that every detail from the entrance to the awards stage was optimized for impact.
  • Visual Branding and Artwork Presentation: We designed the event’s key visuals to encapsulate the essence of the Hasanah Gold Threads Awards, ensuring that every element reflected the award’s prestige. Additionally, we captured high-resolution details of the award-winning pieces for use in the event visuals, showcasing their craftsmanship and value.
  • Streamlined Logistics: We handled the RSVP system for the awards dinner, ensuring that each guest's registration experience was efficient and organized. The clear category of attendees was key in simplifying the check-in process.
  • Cohesive Event Flow: We developed detailed master plans and run sheets to ensure that each component, from the marketplace to the awards dinner, was executed flawlessly. This included zoning the venue for optimal foot traffic and creating a seamless event journey for all attendees.
  • Comprehensive Media and Event Coverage: We managed the media coverage, including a livestream of the awards ceremony, enabling the event to reach a broader audience and ensuring no moment was missed.

We focused on overcoming the venue’s limitations by optimizing the layout and managing traffic flow, ensuring that the heritage building’s character was respected while maintaining a seamless guest experience. Our team also addressed the delicate nature of the exhibition pieces by creating secure and aesthetically pleasing displays. Managing media coverage and livestream capabilities was also a priority, ensuring the event reached a broader audience.

Project Strategy

Our execution phase was defined by detailed planning and dynamic teamwork. Key deliverables included:

  • Exhibition and Event Design: We developed the event’s exhibition panels to visually communicate Yayasan Hasanah’s mission and vision, offering a space that felt both grand and welcoming.
  • Comprehensive Event Planning: We created and managed essential event documentation, including the Event Master Plan, Zoning Master Plan, and Call Sheet for the Awards Dinner. This allowed for precise management of logistics, ensuring that everything ran on time.
  • RSVP and Attendee Management: We meticulously handled the RSVP process for the awards dinner on September 5, categorizing attendees based on the client’s specifications to maintain an efficient flow during the event.
  • On-Site Coordination: Our team was present on-site to manage all the logistics, technical details, and stage coordination. This ensured that the event was executed without any disruptions, allowing the client to focus on their guests and honourees.

We designed and executed detailed floor plans, adapting the event flow to suit Rumah Tangsi’s size and historical constraints. Our media team provided comprehensive coverage, including a livestream to engage virtual attendees. The intricate display of the winning pieces ensured both their security and prominence. Additionally, the RSVP process was streamlined for an efficient guest experience.

Project Execution

The Hasanah Gold Threads Awards 2024 was a resounding success. Here’s how we measured the impact:

  • Seamless Event Flow: The event proceeded smoothly, thanks to the meticulously planned schedule and zoning strategy, enhancing the attendee experience.
  • Captivating Visuals: The key visuals and detailed shots of the award-winning pieces elevated the event’s aesthetic and storytelling, creating a visually engaging atmosphere.
  • High Attendee Satisfaction: Guests provided positive feedback on the event’s organization, ease of registration, and the visual appeal of the venue, with many highlighting the engaging exhibition panels.
  • Wider Audience Engagement: The media coverage and livestream attracted a broader audience, increasing the event’s reach and impact.
  • Client Recognition: Our collaboration was highly appreciated by Yayasan Hasanah, solidifying VISIOLAB’s position as a trusted partner for high-profile event management and visual design.

Despite the challenges presented by the venue, the flow of the event was smooth, and the displayed artworks were showcased beautifully. The media coverage and livestream further amplified the reach of the event, enhancing its impact beyond the physical space.

The Results

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Behind the Scenes
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VISIOLAB devised a multi-pronged content strategy, aimed at solving these pain points:

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Project Execution

The content we created not only captured the attention of OGA attendees but also significantly boosted Velesto Energy’s online visibility:

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We have been selected as the Event Organizer for the The Hasanah Report 2023 & Hasanah Rimba Raya 2024 event. At VISIOLAB, our EM approach emphasizes on the visual experience of the event attendees.
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